Sports betting and its Relationship to Digital Credit: A Case Study for East Africa

Betting on horse racing, rugby and football, for example, was allowed and was very popular because it was the only form of gambling that was allowed. The several fake accounts thereby benefit from new signup bonuses, coupons and other attractive offers by cashing out their promotional offers without actually playing. Traditionally, gambling operators offered large bonuses with low betting requirements which caused bonus/ promo abuse to be a great target for abuse. Gambling operators addressed this by lowering bonuses and implementing stricter requirements for withdrawing the bonus. Although this abuse is not always regarded as fraudulent activity, bookmakers hope to identify and block bonus abusers as soon as possible.

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In the US, the industry has seen a major boost as the market has become more liberalised. Betting on sport is now legal in 38 states, with Missouri set to become the 39th state in 2025, as well as the District of Columbia. While having a big focus on the sports part of the market, MultiChoice has offerings beyond this. This has further been aided by the greater prominence of casino products in recent times, especially slot games. Between the pools and beaches, many people are attracted to the sport of swimming. With its origin in the 1900s, South Africa boasts a host of athletes who have achieved Olympic success for swimming – most notably Chad le Clos.

Best Sports Betting App in Africa

According to 2022 statistics data, Nigeria has the largest population and gross domestic product in all of Africa. Hence, it should come as no surprise that the country is currently the most profitable gambling market in sub-Saharan Africa, which translates to an average of 7% of the continent total. And since increasingly more Africans are being facilitated access to a stable internet connection, the number of 3G and 4G networks available on the continent have doubled over the last five years. The progressive growth of economic prosperity in numerous African countries has become undeniably visible over the last quarter-century. The assistance and support I have received from the South African Responsible Gambling Foundation (SARGF) has been invaluable .

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They could improve, though, like by adding more live fight streams or simplifying things for beginners. Each sport has its uniqueness, affecting how bets are structured and odds are calculated. Boxing, for instance, often involves more strategic and tactical exchanges, leading to fewer knockouts and more decisions compared to MMA.

• When that happens, gambling  becomes too important in a person’s life and hurt their social and financial well-being, excluding him/herself from their family and their friends to focus on gambling.
• In terms of sports betting, South Africa has witnessed a remarkable evolution from traditional methods to the integration of cutting-edge technology that merits closer examination.
• New users can benefit from a welcome bonus that works similarly to a casino deposit match, providing a good start with a small wagering requirement before playthrough.
• This strategic partnership aims to elevate cricket as South Africa’s premier sport and entertainment brand, reflecting Betway’s commitment to fostering the growth of cricket in the country.
• To get access you are required to pay a monthly fee whereby you can stream DStv or opt to install a decoder and watch via satellite.
• Many African countries still have low levels of financial inclusion, with a significant proportion of the population lacking access to traditional banking services.

South Africa

• Sports betting in South Africa has deep historical roots, dating back to the early 19th century, when informal wagering on horse racing was prevalent.
• My thanks to the SARGF and all staff for this very vital  service they provide.
• Sports betting has become popular in Africa relatively recently, but it is gaining momentum every year.
• Leading to a wider range of betting markets like the method of victory, round betting, and whether or not the fight will go the distance.
• “Gambling is not a reliable source of income, and without careful management, it can lead to serious financial setbacks.
• Despite rising costs of living and economic pressures, gambling has gained popularity, particularly due to the widespread use of mobile phones and internet access.

By focusing on these areas, Betway has not only captured a significant market share but also set a benchmark for excellence in the competitive world of online betting. In a bold move to expand its influence and footprint in Africa, Afrirent Holdings, a renowned investment company led by Senzo Tsabedze, is venturing into the vibrant gaming, lottery, and betting market of West Africa. With a history of success and a strong presence in South Africa, Afrirent Holdings is now setting its sights on the exciting opportunities offered by the dynamic entertainment sector in the West African region. Right up until 1996, any punters wanting to gamble on horse racing had to do it at the track. After 1996, it became possible for players to gamble online and horse betting is becoming increasingly popular in South Africa.

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Now, with the advent of online betting, you can place bets from the comfort of your own home. This has made it much easier for people to get involved in sports betting. Bettors can use betting apps like the hollywood bet app or betting websites. One of the main reasons is that online sports betting is now legal in South Africa. Second, there are more and more sports betting sites available to South Africans.

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If online gambling ever gets the green light to operate in South Africa, online operators would be wise to implement strong controls to prevent and detect fraud. Africa is considered a technology-limited continent, which means it is cut off from the rest of the online world. However, the situation has changed dramatically in recent years thanks to the rapid development of Internet connectivity in Africa. More than two-thirds of African people have access to high-speed mobile Internet today. All this greatly expands the possibilities of participating in international online sports betting, as well as allows you to place bets on your favourite African teams.

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There is no ‘one size fits all’ when it comes to choosing the right online betting site. Each site has its pros and cons and it all comes back to your individual preferences. Our sports betting team has put together extensive reviews to support your research so that you can make the right choice. Go through our list of Best Betting Sites, compare and then pick the one that feels right.

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This partnership underscores Betway’s dedication to supporting and enhancing local football. Let’s be honest, since childhood we wanted to participate in some kinds of lotteries at the fair and our parents don’t mind it, they even praised us for that. Then, when we became more mature and grown-up, this desire for risk just continued increasing. At the same time, our language and mind just make us say some phrases that are connected with risk and desire for victory such as “I will bet you anything” and many others. Therefore, as this is apriori in our blood, I suggest our relaxing and enjoying this article. Multiple fake accounts join the same poker table to cheat the system by deliberately aiding/favouring one player.

What types of bets are popular in South Africa?

This partnership marked Play’n GO’s first foray into South Africa, expanding Betway’s gaming portfolio and offering users a wider array of entertainment options. Resolving any problems bettors could run across on the site depends on good customer service. Depending on live chat, email, or phone, reliable help enables quick resolution of any questions or issues. For users who place bets across live events in various time zones, 24-hour customer assistance is very helpful. In this regard, the gambling industry is currently much like the retail industry of South Africa, which is also showing promising signs of growth despite the economic slowdown that the whole country is experiencing. At any rate, optimism has returned to the South African economy, as most top executives are confident in the country’s future, and are temping up their plans for investment.

After examining the surge in mobile credit and the rise of sports betting we put forth the conclusion that the digital credit has been an enabler to the growth of sports betting has in East Africa. This is because digital credit has enabled ease of access to funds which the borrowers then use for their digital gambling. This is inferred in that the average customer profile of sports betting is young people especially men who are also the most active on digital credit platforms (11).

Hence, nowadays, African citizens represent over 11.5% of the overall internet users in the world. Keep reading to discover the statistical growth of the gambling industry in different African countries, with an emphasis on the importance of Live Casino games as a vital resource for the further development of the betting sector. The lack of traditional banking infrastructure in many African countries presents a challenge for the iGaming and betting industry. However, this has also given rise to innovative payment solutions that cater to the needs of African players, such as mobile money and cryptocurrency.

• While Betway provides competitive odds, especially on major UFC events, one area for improvement could be the expansion of their live streaming services.
• Different bookmakers will offer different odds on the same event, so it pays to compare before placing your bet.
• Mixed Martial Arts (MMA) and its premier league, the UFC, have captured the imagination of sports fans around the world, including in South Africa.
• While they offer competitive odds, especially for popular UFC events, they don’t focus heavily on virtual UFC betting or enhanced odds promotions.
• Bet & Win’s main objective is to bring you a detailed overview of the variety of the best online betting sites in South Africa to the table.
• In-play betting, in particular, allows bettors to wager on outcomes during a live sporting event, adding an extra layer of excitement and engagement.
• No additional tax is taken from a recreational better, because betting winnings are not seen as an income.
• 47% of respondents paid a loan late in Kenya compared to 56% in Tanzania.

Most online bookmakers have expanded their games portfolio into BetGames, Slots, Scratchcards and Live Games for an even more exciting experience. 1994 saw a new democratic government taking powered and all forms of gambling were legalized. The National Gambling Act 1996 introduced a system of licensed casinos as well as a single national lottery. The Act made provisions for the regulation of activities relating to gambling and uniform standards were introduced. The National Gambling Board was also established and became responsible for the supervision and regulation of the gambling industry. It has led to the users diverting funds they have borrowed using digital credit channels to sports betting as its easy for the users to be able to stake the money they borrow in the hopes that they will be able to get more in return.

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The Live Games content is very varied, ranging from Game Show games such as Crazy Time, Megaball to Dream Catcher and the thrilling Lightning games range. For South African gamblers, an extensive range of payment options is absolutely necessary. Local payment options available on the finest betting sites include popular mobile payments like PayPal and cryptocurrencies as well as bank cards and e-wallets. Particularly if you want to cash out your gains, quick withdrawals and deposits are also absolutely vital. Fast withdrawal sites—especially those using e-wallets and cryptocurrencies—make the betting experience far more fulfilling.

• US legislators are now mulling how to regulate the sector at a national/federal level given the increased uptake in what is now estimated to be a $10bn industry.
• It’s also worth remembering that we live in an increasingly globalised world and that there are millions of South Africans living abroad.
• Now being able to place wagers on mobile phones there has been an explosion of the popularity of sports betting.
• Gambling operators addressed this by lowering bonuses and implementing stricter requirements for withdrawing the bonus.
• Statistics show that 49.4% of South Africans bet on sports from October 2021 to October 2022; around a quarter of these bettors also engage in online betting a few times a week.

New users can benefit from a welcome bonus that works similarly to a casino deposit match, providing a good start with a small wagering requirement before playthrough. While Betway provides competitive odds, especially on major UFC events, one area for improvement could be the expansion of their live streaming services. Policymakers on the African continent are also expected to start contemplating the same issue as more people take up betting, driven by the internet on the continent. US legislators are now mulling how to regulate the sector at a national/federal level given the increased uptake in what is now estimated to be a $10bn industry.

Sport betting in South Africa

Currently, the gambling market in Kenya continues to be dominated by sports betting, with an estimated number of over 7-million citizens actively placing bets on online gambling services. The future of iGaming and betting in Africa is bright, with significant opportunities for growth and expansion. However, the industry also faces significant challenges that must be overcome if it is to reach its full potential. The development of clear and consistent regulatory frameworks, innovative payment solutions, and increased internet access will be key to unlocking the full potential of the iGaming and betting industry in Africa.

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Our reviews will also support you to decide where and on what you want to bet. Unlike investing, gambling is based purely on luck, yet many believe they can develop a winning approach. The truth is that the house edge ensures that bookmakers maintain a profit over time. For instance, when odds are at -110 on both sides of a bet, a bettor must risk R110 to win R100, meaning even skilled bettors face a statistical disadvantage in the long run. To diversify and enrich its platform, Betway has engaged in strategic collaborations with leading gaming content providers. In August 2024, Betway partnered with Play’n GO, introducing popular gaming titles such as “Book of Dead” and “Rise of Olympus” to the South African market.

• In July 2024, Betway secured a three-year deal worth approximately R900 million to become the title sponsor of South Africa’s Premier Soccer League, now known as the Betway Premiership.
• Betway places a strong emphasis on responsible gambling, ensuring compliance with local regulations and promoting safe betting practices.
• These apps offer a seamless betting experience, providing real-time odds, live streaming of events and instant transaction processing.
• For persons suffering with gambling addiction, these steps might involve self-exclusion options, expenses restrictions, or support service access.
• If at first, the African betting market had certain drawbacks due to the specifics of the continent and legislation, today the betting system is as close as possible to the European one in terms of transparency.
• Looking ahead, the evolution of sports betting in South Africa is anticipated to continue, driven by technological innovation, regulatory reforms and shifting consumer preferences.
• For more trusted bookmakers please also see our full bookmaker listing on Best Betting Sites.

The best bookmakers have fair terms with reasonable playthrough requirements, so you can withdraw your winnings instead of getting caught in frustrating endless rollovers. Before accepting any welcome bonus, make sure that the terms are fair and achievable, ensuring they’re aligned with what you’re comfortable with. Traditional casinos are increasingly building online gambling platforms to take advantage of the demand in online betting and gambling.

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A 2011 report found that online gambling should be made legal, but this has still not happened. There have been repeated promises from the South African government and Trade and Industry Ministers that online gambling in the form of casino games such as poker will be made legal. The Gambling Act of 1965 officially banned all forms of gambling except betting on horse racing. Towards the end of the 1970s casinos started operating in the independent areas called homelands. Only native South Africans lived in these areas and most weren’t able to access such establishments. Figures from 1995 such there were as many as 2000 illegal casinos operating in the country.

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Regulatory compliance, including addressing illegal and unlicensed operators, remains a significant concern for stakeholders. Moreover, technological disruptions, such as the emergence of blockchain and cryptocurrency-based betting platforms, present both challenges and opportunities for traditional operators. However, not every well-known bookmaker offers its services on the continent. Parimatch can rightfully be considered the best online betting app – the creators have made sure that they have access to sports events no worse than in Europe. Among the wide variety of sports in Africa, football is the most popular. Therefore, Parimatch offers a wide selection of football leagues and international championships, where you can get and easily withdraw a solid cash prize.

South African government statistics reveal that more than 50 percent of South African adults place sports bets on an ongoing basis. In spite of different religion, language, age, social status, race, culture or political views, people all over South Africa have 1 mutual thing – they are wild sport fans. If we mix it with 1.3 billion inhabitants of which around 40 percent is under the age of 15, and a median age of only 19.7 years, we will receive a greatly seductive and profitable market for sports SA bookmakers. Fraudsters use stolen credit card details to top up their account, which means using illegitimate money to pocket real wins. In South Africa, banking institutions have uniform online payment systems and have implemented 3D security which requires the entering of a one-time password (“OTP”).