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The team looked at other sectors for inspiration, drawing cues from major players in streaming content and social media, such as Netflix, TikTok, and Spotify, for insights on how to create a market-leading experience. One small but successful move was the use of video trailers for games, allowing players to see a preview without having to wait for it to load. Personalization is another area where the team is learning from other digital products, while ensuring that players remain reassured that their privacy and security are respected.
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If you hold a remote licence, the gambling websites and apps you provide must show details about your licence and link to your public register licence information. We provide details of all businesses and individuals we licence on our Public Register service. You must make your licence available for inspection by request from Gambling Commission staff, licensing authority staff or other official bodies such as the police or fire service. If we grant you a licence to run a gambling business, you will be able to download a copy of your licence from eServices.
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